October 1, 2019
Display Banner Ad Specs and Dimensions: Understanding IAB Ad Unit Guidelines
The ads you see while scrolling through a news article or that appear in the middle of a blog you’re reading...
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September 23, 2019
Real Estate SEO: Expert Tips to Sell Google and Homebuyers on Your Website
Search engine optimization is essential to getting your site and listings in front of prospective buyers on the internet. According to...
September 16, 2019
Understanding Google Analytics: What Are Dimensions, Metrics & Bounce Rate?
As a marketing professional, e-commerce retailer or website owner, you're probably familiar with Google Analytics, but are you using it to...
September 11, 2019
Facebook Changes the Rules for Real Estate Ads: What Happened, Why it Matters and How to Update Your Targeting Strategy
Facebook Changes Ad Targeting Options for Real Estate Ads Earlier this year, Facebook released an announcement in response to Facebook’s ad targeting...
September 5, 2019
How to Build a Marketing Funnel That Converts
Before tackling the question of how to build a marketing funnel that converts, it’s important to properly understand what a marketing...
September 4, 2019
What is a Sitemap (And Do I Need One for SEO)? A Simple Guide to HTML and XML Sitemaps
Even if you aren’t deeply embedded in the digital marketing world, there is a good chance you’ve heard of SEO (Search...
August 22, 2019
Google Ad Manager is Moving to First-Price Auctions: Here’s What You Need to Know
Google Announces Shift to First-Price Auctions Google Ad Manager (formerly DFP) has announced a move to a unified first-price auction for programmatic...
August 14, 2019
Meet ‘Maverick’: Google’s Unconfirmed July 2019 Algorithm Update
Google’s July 2019 “Maverick” Update: What We Know While Google has to this point remained silent, other SEO experts took note of...
August 12, 2019
The 19 Best WordPress SEO Plugins You’ll Need in 2020, Ranked
WordPress is arguably the best content management system (CMS) for SEO – and with a staggering 35 percent of the top...
August 6, 2019
How to Maximize the Impact of Your Automated Facebook Campaigns
Mankind is at the dawn of an automation renaissance – a glorious new age where we digital marketers can “set it,...
July 30, 2019
Google Smart Shopping Campaigns: The Power of Machine Learning in Paid Search
Google has made a concerted effort to adjust the shopping experience for both consumers and advertisers over the last year. Shopping...
July 18, 2019
What is the Negative SEO Canonical Hack?
The negative SEO canonical hack is a malicious attack that involves content scraping and the canonical tag, and consists of three...