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When the everyday internet user seeks information on a topic, Wikipedia often appears at the top of organic listings. Wikipedia is the world’s leading crowd-sourced encyclopedia, and search engines lean on it for many informational queries. In fact, Wikipedia is the fifth most-visited site, outperforming behemoths like eBay, Instagram and Twitter. Wikipedia, while not the first or only online encyclopedia, took off after many reputable websites began linking to it as...

Many companies create whitepapers and reports based upon original research. These unique assets have the potential to capture organic traffic. All too often, though, the content is kept behind lead-generation forms, an impenetrable barrier for search engines. As SEOs, we find ourselves trying to pull some gated content out into the light of day. Clients often resist this, as their sales and marketing departments rely upon forms to build leads lists. How...

Try as we might, sometimes data tracking doesn’t work the way we expect it to. I sat down with our technical account manager extraordinaires, Roberto Reyes and Abhiram Bhagwat, to ask about the most common mistakes they see with pixels, data tracking, attribution and what they recommend doing to avoid errors in tracking that could result in inaccurate reporting.   Problems with Pixels   Pixels are the backbone of analytics, but they are not as...

It is said that time has a wonderful way of showing us what really matters. This stands true even when it comes to paid search management and optimization. In that regard, relying on manual control is sometimes not very helpful as it either leads to errors or is simply too time-consuming. When we figure out smart ways of automating work, we can finish more in less time and with higher accuracy....

A long time ago, in a galaxy far, far away (or roughly three years ago), Google decided to do away with exact match keyword targeting. You can still bid on exact match terms in AdWords, but you can’t stop AdWords from opting you into closely-related queries in the process. AdWords got rid of the option to opt-out of close match variants on keywords in the fall of 2014. The reasons, no...

Let me start by saying that I am not perfect — in fact, I’m far from it. Anyone who knows me well will agree with that sentiment perhaps a little too wholeheartedly than I would prefer, but as I grow older, I become more comfortable accepting who I am — warts and all. That being said, few people I know would disagree that I try hard to do what I think is right...