In the many years that I’ve been managing social media campaigns and accounts for clients, there's always one question that I'm...
For advertisers, remarketing is an essential strategy for reengaging with past visitors, and nowadays, we are getting better at being able...
I remember the day that they arrived. First came the rumours. Half-glimpses, grainy smartphone footage, tweets from folk insisting upon what they’d...
We all use tag tools to help us validate what we are implementing with our online marketing presence. After you've spent...
The scope and world of display advertising have evolved extensively, growing from simple static images to include video, rich media ads...
For over a year, Google has continued to discuss its imminent transition to mobile-first indexation. In an endeavor to make its...
In the past, advertisers have had several different types of formulas they could use within single ads to make them dynamically...
By this point in the evolution of digital marketing, we’ve all gotten a glimpse of retargeting programs “in the wild.” My...
Thousands of years ago, the brilliant Greek mathematician, Archimedes, declared that the shortest distance between two points is a straight line....
When the everyday internet user seeks information on a topic, Wikipedia often appears at the top of organic listings. Wikipedia is...
