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The Path to Purchase When it comes to social media marketing, one of the key benefits behind the technologies available to us...
To play a long video ad or not to play a long video ad, that was the question… We’ve been told over...
[vc_row full_screen_section_height="no"][vc_column][vc_empty_space][vc_video link="https://www.youtube.com/embed/YqPJvQMC_kU" align="center"][vc_empty_space][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_column_text]Google recently introduced an interesting feature to Google Tag Manager called trigger groups. The feature allows a...
If you use the Google Ads UI and Editor frequently, you’ve probably noticed several changes over the last year that have...
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...
Google’s Webmaster Trends guru Gary Illyes recently reiterated his stance that it’s not necessary to disavow links from suspicious or low-quality...
There are two main methods for creating remarketing audiences in Google Ads based off site visitors. The first is by creating...
Audiences are a group of users you can choose to target based on interests, intents and demographics. Google is expanding its...
Hi there, email marketers! You probably sent me a marketing email -- or maybe you sent me 20. Each one seems...
How to Explain Search Engine Rankings to C-Levels “Competitors are showing up in front of/instead of us!” “These search results are all negative!” “The...
Members of the paid social team here at The Search Agency are experts at setting up social media ads, launching new...
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...