May 9, 2018
Improve Your Performance with Landing Page Personalization
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...
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May 3, 2018
Why You Need Brand and Non-Brand Segments for Your Shopping Campaigns
Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is...
April 23, 2018
Microsoft Excel: Tips and Tricks They Won’t Teach You in School
With college graduations around the corner, we thought it timely to cover something colleges and universities tend to breeze past and...
April 19, 2018
Ad Collision: Braking Before the Crash
Have you ever visited a site and witnessed the same ads displayed multiple times on the same page? If you've found...
April 17, 2018
Discovering How Your Content Is (and Isn’t) Being Indexed
In the earlier days of SEO, things were pretty black and white: Google indexed your HTML content, and if you searched...
April 11, 2018
4 Ways to Get the Most Out of Your Paid Search Campaigns
Keywords still reign supreme in paid search, but audience targeting can take your campaigns to the next level. While display and...
March 21, 2018
Product Listing Ads 101: Getting Started
Product listing ads are a critical component of any successful e-commerce strategy. PLAs help catapult your products to the top of...
March 14, 2018
A Rough Outline to Conversion Rate Optimization
Many online marketers instinctively feel that by getting increases in traffic, their marketing efforts are automatically a success. While this may...
March 7, 2018
Are You Sure Your Audience Is Millennials?
Quick tip: Millennials HATE being called teens. That’s probably because they aren't teens. Although the media and many marketers seems to...
February 28, 2018
Personal vs. Professional: Finding Your Voice on the Social Media Playground
In the many years that I’ve been managing social media campaigns and accounts for clients, there's always one question that I'm...
February 26, 2018
Ad Muting: 7 Ways to Optimize Your Ads in the New ‘Opt-Out’ Google Network
For advertisers, remarketing is an essential strategy for reengaging with past visitors, and nowadays, we are getting better at being able...
February 21, 2018
The New 320-Character Meta Description Limit: How Should We Be Using It?
I remember the day that they arrived.First came the rumours. Half-glimpses, grainy smartphone footage, tweets from folk insisting upon what they’d...