September 18, 2018
Keyword Inventory: How Much is Too Much?
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...
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September 11, 2018
Mastering Cross-Channel Attribution with Campaign Manager
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
August 7, 2018
How to Use Ad Customizers (The Logical Way to Serve Ads)
Google serves around 3.5 billion searches every day, which translates to an amazing number of 40,000 searches per second! With this...
June 13, 2018
The Search Agency Team Spotlight: Product Feed Management
Getting your products in front of interested users is the name of the marketing game. No application encapsulates this idea as...
May 24, 2018
Engaging the Consumer Journey: Display and Paid Social Audience Targeting
Utilizing display and paid social marketing strategies allows brands to reach a large pool of users beyond the search engine results...
May 17, 2018
Microsoft Excel and You, the Analyst: Beginner Marketing Applications
Excel serves as a powerful tool for digital marketers, who can use the application to fuel analytical thinking. In my early...
May 10, 2018
Marketing Mix: Cross-Channel Reporting and Executive Dashboards
One of the most important aspects of reporting is the ability to see and analyze an aggregated view of your marketing...
May 9, 2018
Improve Your Performance with Landing Page Personalization
When executing paid campaigns, there are, unfortunately, limits to what you can do to increase conversion rates. You can update ads...
May 3, 2018
Why You Need Brand and Non-Brand Segments for Your Shopping Campaigns
Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is...
April 23, 2018
Microsoft Excel: Tips and Tricks They Won’t Teach You in School
With college graduations around the corner, we thought it timely to cover something colleges and universities tend to breeze past and...
April 19, 2018
Ad Collision: Braking Before the Crash
Have you ever visited a site and witnessed the same ads displayed multiple times on the same page? If you've found...
April 17, 2018
Discovering How Your Content Is (and Isn’t) Being Indexed
In the earlier days of SEO, things were pretty black and white: Google indexed your HTML content, and if you searched...