April 24, 2019
5 Hands-On Tips to Improve Your Google Ads Workflow
If you use the Google Ads UI and Editor frequently, you’ve probably noticed several changes over the last year that have...
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April 4, 2019
Go-to-Market Strategy: A Digital Advertising Checklist
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...
March 25, 2019
Should SEOs Be Disavowing Links? Our Earned Media Team Weighs In
Google’s Webmaster Trends guru Gary Illyes recently reiterated his stance that it’s not necessary to disavow links from suspicious or low-quality...
January 31, 2019
The Simple Guide to Implementing Google Ads Remarketing
There are two main methods for creating remarketing audiences in Google Ads based off site visitors. The first is by creating...
December 12, 2018
Google Ads Audience and Demographics Targeting Knowhow
Audiences are a group of users you can choose to target based on interests, intents and demographics. Google is expanding its...
November 27, 2018
I’m Screwing Up Your Email Marketing Stats: 5 Ways to Be a Better Email Marketer
Hi there, email marketers! You probably sent me a marketing email -- or maybe you sent me 20. Each one seems...
November 1, 2018
Why Aren’t We Ranked No. 1 for Everything? Answers to Help the Boss Get It
How to Explain Search Engine Rankings to C-Levels “Competitors are showing up in front of/instead of us!” “These search results are all negative!” “The...
October 25, 2018
The Forgotten Keys to Crafting Successful Social Ads
Members of the paid social team here at The Search Agency are experts at setting up social media ads, launching new...
September 18, 2018
Keyword Inventory: How Much is Too Much?
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...
September 11, 2018
Mastering Cross-Channel Attribution with Campaign Manager
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
August 7, 2018
How to Use Ad Customizers (The Logical Way to Serve Ads)
Google serves around 3.5 billion searches every day, which translates to an amazing number of 40,000 searches per second! With this...
June 13, 2018
The Search Agency Team Spotlight: Product Feed Management
Getting your products in front of interested users is the name of the marketing game. No application encapsulates this idea as...