The Bangalore team analyzes, manages, and optimizes media and digital properties for the majority of our global agency partners and business prospects. The team works hand in hand with our client service, data management, marketing, and business development teams – running detailed analysis to implementing advanced multi-platform marketing strategies for the agencies most advanced digital advertisers.
The TSA analysts and managers in Bangalore have at least 3 years digital marketing experience – including talent from tech companies like Google, Amazon, and Bing. Ongoing paid media best practice trainings around audience targeting, platform betas, DoubleClick bid/budget management, and beyond keep team members informed to proactively improve performance within their own daily account responsibilities. The office is also highly engaged in development work to improve reporting automation and create advanced scripts for advanced data analysis.
Supporting the earned and display media teams, reporting and optimization initiatives are developed and analyzed within the Bangalore office. The analysis is often prepared overnight for the US and global teams to implement the following morning. Similarly, the Bangalore team works in unison with CRO and Data Warehousing to execute advanced data modeling, quarterly analysis, and new page development to advance account recommendations past normal A/B testing insights.
Many of the latest platforms and tools are actively used in Bangalore: DoubleClick, SimilarWeb, Magnify360, Google Analytics, Drupal, and WordPress. These technologies are leveraged as needed to understand performance and provide recommendations to the global management teams for sustained improvement.
Team work, continuous learning, and ongoing knowledge sharing allow the Bangalore team to be a highly successful arm of the agency as the team provides thoughtful support and proactive management to our most advanced digital advertisers.