April 18, 2019
Google is Sunsetting Average Position: What This Means for Advertisers
What is happening? Average position has always been a key metric used by search engine marketers to determine where in the search...
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Author: Stefanie Sizemore
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June 27, 2018
Google Rebrands its Advertising Platforms to Simplify Solutions
It was announced this morning that Google will be retiring both its AdWords and DoubleClick brands and rebranding its main advertising...
February 26, 2018
Ad Muting: 7 Ways to Optimize Your Ads in the New ‘Opt-Out’ Google Network
For advertisers, remarketing is an essential strategy for reengaging with past visitors, and nowadays, we are getting better at being able...