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Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, "How will voice search evolve and how will we be using it in five years?" How will voice search change the marketplace? As demonstrated at Google I/O 2017, Google...

Storytelling has always played an important role in our lives, whether it is from listening to stories from our parents, or from hearing your friends tell you about their crazy lives. We experience these stories from the tones and the way the storyteller emphasizes specific words. The art of storytelling is also important in marketing and advertising, as it can draw out emotions and experiences in a narrative form.  When a...

LOS ANGELES, Calif. – September 24, 2015 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today announced a partnership with cross-device industry leader, Tapad. The Search Agency will license The Tapad Device Graph™ to provide clients with true cross-device measurement and attribution. Through the partnership, The Search Agency will have access to Tapad’s highly scalable, privacy-safe cross-device data - confirmed by Nielsen...

LOS ANGELES, Calif. – Dec. 16, 2014 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today released findings from the latest edition of its quarterly report, “The Mobile Experience Scorecard – Print News and Media” which found that none of the most visited print news and media sites scored were able to pass Google’s recommended 5 second load time threshold, however,...

As the Holidays Approach, The Search Agency Report Finds Google PLA Impressions Double - Continued Growth Expected Through End of Year LOS ANGELES, Calif. – Oct. 16, 2014 – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its State of Paid Search Report for Q3 2014, which shows that Bing saw a 55% increase in overall spend, while Google saw a 2%...

The Search Agency Scorecard Finds Average Load Speed Over One Minute on Mobile LOS ANGELES, Calif. – Sept. 25, 2014 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today released findings from the latest edition of its quarterly report, “The Mobile Experience Scorecard – Restaurants & Catering” that found that the industry is working to align with the most advanced mobile experiences,...

The Search Agency Report Finds Mobile Growth Drives 36% Increase in Total Clicks, 22% Increase in Spend; Overall Mobile Spend Share Reaches 29%   LOS ANGELES, Calif. – July 17, 2014 – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report for Q2 2014, which found that total clicks (36%), spend (22%) and CTR (58%) experienced YoY...

Acquisition Advances Agency’s Local and Mobile Marketing Offerings   LOS ANGELES, Calif. – June 27, 2014 – The Search Agency, a global online marketing firm and one of the largest independent U.S. search marketing agencies, has announced that it has completed the acquisition of MoFuse, the leader in mobile web solutions for small and local businesses. With this acquisition, The Search Agency now offers a more comprehensive digital marketing solution – complete with...

The Search Agency Report Finds 60% of Travel Site Visitors Over Age 45 LOS ANGELES, Calif. – June 25, 2014 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today released findings from the latest edition of its quarterly report, “The Mobile Experience Scorecard – Travel”, which found that the travel industry is still lagging in providing users with the most advanced mobile...

The Search Agency Report Projects Mobile to Account for 40 Percent of All Impressions by Year-End LOS ANGELES, Calif. – April 16, 2014 – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency,  today released its quarterly State of Paid Search Report for Q1 2014, which found that Bing grew at a far faster rate than Google, giving Bing an opportunity to gain more ground...