Author: Sacha Moufarrege

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With mobile-first indexing in full swing and the web being driven primarily by mobile searches, businesses can no longer afford to fall behind with their mobile web presence. Separate mobile subdomains are now largely a thing of the past and ordinary responsive websites may be headed in that direction as well. Truth be told, the title of this article is a trick question. Accelerated Mobile Pages (AMP) and Progressive Web Apps...

If you’ve been following Google’s Webmaster Blog for the past year or two, you’re already aware of Google’s increasing focus on user experience issues for mobile. If not, here’s what you’ve been missing: November 2014: Mobile-friendly label appears in search results February 2015: Google introduces its mobile-friendly testing tool April 2015: Mobile-friendly pages now receive a ranking boost February 2016: Accelerated Mobile Pages (AMP) show up in Google top stories May 2016: Mobile-friendly testing tool added...