Author: Nicolas Jolin

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Regardless of the products or services you sell on your e-commerce website, an effective content marketing strategy is a great way to market your brand in addition to the products you sell. While having this type of strategy is not something highly regarded as a driving force behind sales and higher revenue, the benefits of including a well-thought out content marketing strategy can stretch beyond what you may think. SEO research...

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in-addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to...

Segmenting Your Traffic Surprisingly, many companies forget to segment their traffic and sometimes falsely attribute rises or drops in traffic to a sudden loss of something such as search rankings while the main culprit can be something else entirely. In looking at the various reports Google Analytics provides, you can select the organic traffic segment (in addition to many others) at the top to look at traffic coming specifically from search engine...

Local Statistics Local search queries make up a massive part of total searches done online. On average, 6.2 billion search queries per month have had local intent, with 18% of local searches generating a sale within a day. Google’s local 3-packs have high visibility on the search engine results page (SERP), coming in at the top spot for 93% of local searches. These local SERPs have a major influence on consumer decisions,...

Mobile, Machine Learning, and Quality Content, Oh My! Every year, Google changes its algorithm hundreds of times. While most of these changes go unnoticed, some have drastic impacts on the way the search engine serves its organic results. For digital marketers, having a working knowledge of these algorithm changes and the timeline of their release is imperative. For our team specifically, knowing this information ensures our ability to help the brands we...

Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its way. If all signs indeed point toward that truth, then websites ignoring their mobile experience will...