Author: Gregory Sidor

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A recent MOZ post by Michael King has been making the rounds at The Search Agency. Entitled “The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web,” the piece suggests that many SEOs have been discounting the technological aspect of search. Instead, we’ve hopped aboard the content train, chugg-chugging out blog posts and articles without any regard to the condition of the tracks that...

Answer Boxes, sometimes called Featured Snippets, are a very useful element of today’s SERPs. Google sees billions of queries every day, and many can best be handled by offering an answer or instructions at the top of the page. Some questions are explicit, like “how to change a tire.” Others are implied, such as “boiling point of water.” In either case, Google determines that a searcher may not need ten blue links...

The Secret to Success Conventional wisdom suggests that creating high-quality, unique content for your website is key to SEO success. In practice, it’s rarely that simple. You need to present your content in a format that is useful and engaging, which serves the needs of your customers and company. First, you need to determine what impact you want the content to have, like immediate conversions, brand awareness, or lead generation. Then, consider the...

An SEO Urges Calm as Another Top-page Ad Appears It's happened once again - Google has made a major change to the SERP. This time they've discontinued right-rail ads and opened the door for a fourth ad at the top of the page. No doubt many SEOs recoiled in horror when they heard the news. Sometimes it seems like Google is conspiring to make even our best organic pages difficult to find....

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown below encompasses the main steps in making a buying decision, beginning with "Consider" and moving clockwise to "Post...

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based on search history, geolocation, emails and purchase habits. Now Google Mom takes that mission a step further,...

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis - I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on your site, and that’s why so many businesses feel obliged to go beyond the simple product...

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the species of bird you’re looking at. Is it a goose? A duck? Just a plastic bag...

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer Boxes are even part of the proper Knowledge Graph. After all, how is scrapping a page...