Author: Brenda Torres

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Social media interactions are crucial for brands to increase customer engagement as one of the leading factors in brand loyalty and purchase intent. Just this past year, social channels have revolutionized online shopping, customer service, brand engagement and online marketing. Here’s a look at the most popular tools used by social channels, and how these tools can improve your marketing tactics in the upcoming year.   Live Video Perfectly edited videos are no longer...

Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% of their time on YouTube, Instagram and Snapchat while Generation Z spend around 73% of their...