Author: Bradley Leese and Dirk Williams

Home / Articles posted by Bradley Leese and Dirk Williams

What is Machine Learning and How Does It Affect Search Marketing? Computers have traditionally used a fixed set of instructions, called a program, to calculate inputs into meaningful outputs. Until recently the programs were written almost exclusively by humans. People knew what inputs and output they wanted and would manually teach the machine to perform each step. Machine Learning, often referred to as artificial intelligence (AI), broadly describes computers and machinery that can...

The Machine Learning Market is Alive Machine learning is nothing new, as it turns out. The underlying concepts and foundational technology have existed in various forms for many years. The difference is that we are interacting with AI in our daily lives at rapidly increasing rates. For those of us in digital marketing arena this is an exciting prospect shrouded in mystery. Google’s important algorithm updates are becoming less distinct, less noticeable, and...

Before we began to research this article we had a very clear understanding of what Machine Learning is and what it meant for the search engine industry. Dirk and I have been sharing long conversations about what Machine Learning can do and what it cannot do. Our mutual fear is any piece we published that outlines Machine Learning capabilities will require constant revisions to keep the article up to date. We...

A Deep Dive into Google's RankBrain Launch RankBrain, Google’s newly launched artificial intelligence component, which works in conjunction with the search engine’s Hummingbird algorithm, was announced late last month – setting SEO experts spiraling into a frenzy. While to most, Google’s RankBrain announcement felt like a huge surprise, we’ve taken the time to back track, and in fact have found two major events foreshadow the announcement of this artificial intelligence system now...