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June 6, 2019
Paid Search 101: Price Extensions for Google Ads
With the array of ad formats and ad extensions available on Google, it’s easy to lose sight of some of the...
June 5, 2019
How to Use Facebook Ads to Target Your Audience at Each Stage of the Consumer Decision Journey
The Path to Purchase When it comes to social media marketing, one of the key benefits behind the technologies available to us...
May 29, 2019
Semantic SEO: Trends and Tools
Although semantic search is nothing new (it’s been talked about since at least 2014), it’s the impact on search results which...
May 23, 2019
Short vs. Long-Form Video Ads: Testing the 15-Second Rule
To play a long video ad or not to play a long video ad, that was the question… We’ve been told over...
May 15, 2019
How to Use Trigger Groups in Google Tag Manager
[vc_row full_screen_section_height="no"][vc_column][vc_empty_space][vc_video link="https://www.youtube.com/embed/YqPJvQMC_kU" align="center"][vc_empty_space][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_column_text]Google recently introduced an interesting feature to Google Tag Manager called trigger groups. The feature allows a...
May 1, 2019
Google Stops Supporting Pagination Markup – What’s rel=next for SEOs?
Panic gripped the SEO community last month when Google announced not only that it was no longer recognising the rel=prev/next markup,...
April 24, 2019
5 Hands-On Tips to Improve Your Google Ads Workflow
If you use the Google Ads UI and Editor frequently, you’ve probably noticed several changes over the last year that have...
April 18, 2019
Google is Sunsetting Average Position: What This Means for Advertisers
What is happening? Average position has always been a key metric used by search engine marketers to determine where in the search...
April 16, 2019
The Ultimate Guide to HSTS Protocol
What is HSTS? HSTS stands for "Hyper Strict Transport Security." It was originally called "STS," for "Strict Transport Security," but since it...
April 11, 2019
Sizmek Files for Bankruptcy, Reinforcing Google’s Agency Ad Server Dominance
Sizmek filed for bankruptcy last Friday, putting the future for one of Google’s few ad-serving competitors in question. The buy-side ad server...
April 4, 2019
Go-to-Market Strategy: A Digital Advertising Checklist
With a wide variety of digital platforms and channels available, organizing around the right go-to-market (GTM) strategy is challenging. A deep...