July 3, 2019
How to Be Parallel Tracking-Compatible When Using Campaign Manager
If you're an advertiser using Google Ads, you likely received this notice from Google in mid-May of this year… Important update on...
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July 2, 2019
Amazon SEO: How to Increase the Organic Visibility of Products on Amazon
Amazon's Impressive Growth Amazon.com officially debuted in 1995, founded by Jeff Bezos in Bellevue, WA, as a bookseller whose focus was on...
June 26, 2019
Choosing the Right Landing Page CTAs for Your B2B Clients
When looking to create a successful lead-generating B2B campaign, it's essential that your landing page call-to-action (CTA) is engaging. As the...
June 20, 2019
How to Enable Google Analytics Enhanced Ecommerce Using GTM
Enhanced ecommerce for Google Analytics will provide valuable information about your users’ purchases and shopping behaviors. By enabling enhanced ecommerce, it...
June 6, 2019
Paid Search 101: Price Extensions for Google Ads
With the array of ad formats and ad extensions available on Google, it’s easy to lose sight of some of the...
June 5, 2019
How to Use Facebook Ads to Target Your Audience at Each Stage of the Consumer Decision Journey
The Path to Purchase When it comes to social media marketing, one of the key benefits behind the technologies available to us...
May 29, 2019
Semantic SEO: Trends and Tools
Although semantic search is nothing new (it’s been talked about since at least 2014), it’s the impact on search results which...
May 23, 2019
Short vs. Long-Form Video Ads: Testing the 15-Second Rule
To play a long video ad or not to play a long video ad, that was the question… We’ve been told over...
May 15, 2019
How to Use Trigger Groups in Google Tag Manager
[vc_row full_screen_section_height="no"][vc_column][vc_empty_space][vc_video link="https://www.youtube.com/embed/YqPJvQMC_kU" align="center"][vc_empty_space][/vc_column][/vc_row][vc_row full_screen_section_height="no"][vc_column][vc_column_text]Google recently introduced an interesting feature to Google Tag Manager called trigger groups. The feature allows a...
May 1, 2019
Google Stops Supporting Pagination Markup – What’s rel=next for SEOs?
Panic gripped the SEO community last month when Google announced not only that it was no longer recognising the rel=prev/next markup,...