October 15, 2018
Digital Diversity: Striving for Equality and Inclusion in Digital and Tech Spaces
The Search Agency is proud to have been a finalist for the new category of “Diversity & Inclusion” during the 2018 Bing...
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September 18, 2018
Keyword Inventory: How Much is Too Much?
Keywords are the life and soul of paid search marketing. Historically, we have always wondered about the right set of keywords...
September 11, 2018
Mastering Cross-Channel Attribution with Campaign Manager
Breaking Free from Last-Click Attribution SEM has a proven track record for delivering ROI by efficiently fulfilling demand and routing traffic precisely...
August 30, 2018
The Google Ads UI Change is Coming — Are You Ready?
If you haven’t already, get your affairs in order and begin saying your goodbyes to the old Google AdWords UI. Google...
August 28, 2018
How to Prepare for Google Ads Parallel Tracking
What is Google Ads Parallel Tracking? Google Ads parallel tracking is a feature that Google Ads has rolled out, speeding up site...
August 27, 2018
Monday Marketing Digest: Week of Aug. 27, 2018
Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to...
August 21, 2018
GDPR: The Story So Far
By reading this blog, you hereby consent to our use of cookies.By reading this blog, you also consent to customised marketing...