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Introduction to Graph Theory Graph Theory is the study of graphs, which are structures used to model the relations of objects between each other. Graphs can take many forms, but this post limits their form to nodes which are connected by edges. Graph Theory can be applied to anything in which relationships exist, making graph theory a powerful analytical tool. For example, in marketing and fashion, you can discover new trends and major...

Segmenting Your Traffic Surprisingly, many companies forget to segment their traffic and sometimes falsely attribute rises or drops in traffic to a sudden loss of something such as search rankings while the main culprit can be something else entirely. In looking at the various reports Google Analytics provides, you can select the organic traffic segment (in addition to many others) at the top to look at traffic coming specifically from search engine...

Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for success. Analytics gives the business the who: who is visiting the site; what: what they are...

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. Increased advertiser focus on mobile devices drove much of the growth documented this quarter, for both tablets...

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products and Services SERPs: The Search Agency started its Pigeon evaluation examining the changes made to local products and services...

.top { color: #A0A0A0; font-size: 0.6rem; } Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages to your site. However, we are focusing on this from a troubleshooting perspective. This...

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture...