Interns have dramatically evolved from the days of college students working their summers to get coffee for their boss.
Most companies today are leveraging interns as a low-risk training ground that gives entry level professionals the experience necessary to compete in today’s environment while providing employers with a potential talent pipeline to tap.
With no previous experience to draw from, interns are malleable and can develop into high-performing employees, given the right management. As an intern myself, I’ve enjoyed working on the Paid Media team to help account managers better optimize ad campaigns.
I love working for an agency that lets its interns dig into real client work. As a college student, my internship provides me with valuable experience that can’t be replicated inside the classroom.
Interning for The Search Agency makes me feel like I’m part of the team. I can assist in day-to-day client work and have had the opportunity to learn plenty along the way.
Here are just five of the many lessons I’ve learned since working at TSA:
- Data analysis – Since working at TSA, I learned how to pull and analyze data for ads on Facebook, Google and LinkedIn. I learned how to look at performance and understand how to determine which campaigns are working, in addition to strategies for better optimization. As part of this training, I’ve learned advanced Excel skills that will serve me regardless of the career I choose.
- Strategic thinking – I learned how to create a split test on Facebook and how to determine which variables should be tested. This allows me to understand opportunities for improvement so I can better help our clients drive results.
- Budget pacing – Pacing is critical to ensuring that we can test different ad strategies without burning too much budget at once. My managers taught me how to pace based on the given budget and ensure that each campaign has enough money to determine effectiveness. This allows me to understand how much clients need to spend in order to generate the desired ROI.
- Time management – I have learned to be independent when it comes to my workload, so my managers don’t need to micromanage me. This forces me to think about how much time each task takes so I can get my work done in a timely manner.
- What marketing professionals really do – While this may seem obvious, working at TSA provided me an opportunity that I could never gain from inside the classroom. It allowed me to meet different kinds of marketers so I could better understand what kind of jobs are available to me when I graduate. This provided me with an experience over my other classmates that haven’t had the opportunity to intern during college.
Although I’m at the bottom of the career ladder, my team has made sure to show their appreciation for their work. I’m fortunate to have caring, talented managers who help me improve every day and most of all, help set me apart from the rest of my peers.