The Search Agency recently brought on New Orleans native Jeremy Braud to help lead our growing paid media efforts. As brands seek smart, innovative ways to get their message in front of potential prospects, Jeremy will help support clients working with our Paid Social and Programmatic Display teams.
Jeremy has over 20 years of experience working with brands in markets such as travel, CPG, B2B and healthcare. He recently moved back to Los Angeles after 13 years at a previous agency leading digital media planning. Jeremy was responsible for a department with $100 million in annual billings where he led the strategic direction for clients across a variety of industries.
Jeremy’s experience runs across several disciplines from programmatic display advertising to newer paid efforts like connected TV. I had a chance to sit down with our new Display and Paid Social Director to discuss his vast experience, what brought him to TSA and what it’s like living in New Orleans.
How did you get to TSA?
I got into digital media in 1996 where I spent time in LA and San Francisco running various digital media departments. I was fortunate to be able to represent the industry early on, speaking at industry events and writing for a few industry publications.
When Hurricane Katrina hit, I decided it was time to be closer to family and took a job nearby. It was a great experience, but I missed living in LA and always wanted to come back. Given TSA’s great reputation, I figured this opportunity was the perfect time for me to come back.
What do you like about working in digital advertising?
I like the advancements in digital that have improved audience targeting. You can target based on shopping behaviors, interest profiles, create look-alike models and serve each audience credible content. Today’s consumers are much smarter than ever before. The ad space is saturated, but brands that can effectively target their audience can still break through. I’ve seen clients get some truly great ROI and it all comes from being strategic about the message and understanding where it’s most likely to resonate.
And we look forward to having you show that ROI to our clients as well! How did you start working in the field?
I majored in advertising and minored in Marketing when I was at LSU. During college I had a media internship which lead to a job in San Francisco, at one of the top agencies in the country doing digital media. This was the early dot.com years and brands and careers were being built. It was the right place at the right time, and I stuck with it ever since.
What do you like most about working at TSA?
Definitely the people. Everyone seems to be great at what they do and they’re really personable. I work with people who are willing to help out in any situation and that’s an environment I enjoy being in. I also love the diversity of brands and projects we get to work on (note: we also have a diverse culture!).
What was it like being in New Orleans?
It’s a very unique culture. Definitely a different vibe from being in LA. It lives up to its party reputation, but more than that, New Orleans has wonderful architecture and music. Plus the food there is unbelievable. There are parts of the area I miss, but I couldn’t be happier to be back in LA.
What are some of your interests outside of work?
I’m a big music fan. I go to a lot of concerts and enjoy learning about new bands. I also like to collect antiques at estate sales, auction houses and thrift stores. I get a lot of midcentury modern and art deco items. Other than that, I like to travel like most other people. My last international trip was to Portugal. I really enjoyed experiencing the people, the food, and the music.
What would people not know about you by checking out your LinkedIn profile?
I’ve been to every Coachella to date 20 years in a row. I’ve seen a lot of live music during that time and had some incredible experiences. I once saw Amy Winehouse backstage with her fiancé. She was running late for the stage but was casually hanging out behind a white picket fence. I wish I had a camera on me at the time.
We can’t wait to see what Jeremy brings to The Search Agency. Looking to see how Jeremy’s expertise in paid media can elevate your brand to the next level? Contact him by email or connect with him on LinkedIn.