On June 2 Google took the rare step of announcing that a core algorithm update was imminent. Branded by the search giant as the June 2019 Core Update, it began rolling out the following day and gained special attention when an SEO specialist for The Daily Mail reported steep traffic declines. Another site even claimed it was shutting down after falling out of favor with the ranking gods, but it’s still in operation as of early July. We asked several of The Search Agency’s own SEO experts to share their thoughts on the update:
“I didn’t see dramatic impacts to any of my clients, though there aren’t any publishers in that group. There was a bit of volatility at the beginning of the month, but nothing that stuck. However, this is a good time to point out that Google’s algorithm is always churning away in the background. It’s critical to keep a close eye on your traffic and rankings so you can spot any negative developments, whether they’re caused by the algorithm, technical problems, or a savvy move by the competition.”
—Gregory Sidor, Director (Earned Media)
“While I haven’t noticed any major impacts on any of my own clients, Google’s recent transparency regarding their search algorithm updates is definitely appreciated. Although Google still somewhat-annoyingly continues with its vague ‘if you have quality content, you have nothing to worry about’ assurances, these notices save websites and SEOs time that would’ve otherwise been spent scratching heads when traffic takes a dive or sees a lift.”
—Daniel Dell-Cornejo, Manager (Earned Media)
“I didn’t see much movement in terms of traffic for my clients … I’ve read that this broad core update isn’t so much about content or technical aspects but is more UX-focused. We might need a few more weeks to see the full effect of this particular update. Hopefully we can expect prior notice from Google on updates moving forward.”
—Ryan Boghosian, Manager (Earned Media)
Overall, the June 2019 Core Update didn’t sound any alarms at The Search Agency. It’s possible that trends will become more visible over time, and we’ll let you know if it turns out to be more significant than first believed.