Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to keep up-to-date on what’s new, what’s trending and what to look out for in the near future.
Google Algorithm Update
Google Confirmed via Twitter the Rollout of a Broad Search Algorithm Update
Via its tweet last Wednesday, Google confirmed that it released an update to the broad core search algorithm, which is updated several times each year. According to the tweet, Google’s stance on the update remains the same as always. Here is Google’s response to updates made earlier this year:
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
Google will continue to make updates to its algorithm in order to make its search results better for users. Their advice to webmasters? Stop trying to “fix” your website. Instead, try to keep making your website better and over time, Google may recognize those improvements, and your rankings may improve.
New Schema Markup for FAQs, Q&A and How-To Content
Google Confirms New Semantic Markup for Informational Content
Google has confirmed with Search Engine Land that it has been testing new forms of search results snippets over the past few months. Google previewed the new featured snippet formats in Singapore a couple weeks ago, which come in the form of FAQs, Q&As and how-tos.
From a Google spokesperson:
“We’re always looking for new ways to provide the most relevant, useful results for our users. We’ve recently introduced new ways to help users understand whether responses on a given Q&A or forum site could have the best answer for their question. By bringing a preview of these answers onto Search, we’re helping our users more quickly identify which source is most likely to have the information they’re looking for. We’re currently working with partners to experiment with ways to surface similar previews for FAQ and How-to content.”
Voice Messaging on LinkedIn
LinkedIn Adds Voice Feature to its Messaging System
Currently only available on its mobile app, LinkedIn now offers a voice recording feature on its messaging system. Functioning similar to the iOS Messages app, the user can record and send voice messages of up to one minute. The business and employment-oriented social network announced the new feature on their blog and stated the reasoning for the feature was for ease of communication within the professional community.
Hotel Booking Made Easier – On Bing
Bing Adds Hotel Booking and Other Smart Features
In an attempt to keep up with Google’s array of smart features and extensive library of widget add-ons, Bing has announced new “intelligent search” features around hotel searches, home cost and pricing guides and coupon and deal snippets. While this isn’t anything too new for Google browser users, the comprehensive comparison grids and “Booking Tips” features are definitely something worth checking out. Bing says it hopes these features save money and make better decisions when booking a hotel, hiring a contractor or finding good deals online.