Every week here at The Search Agency, we round up the latest in digital marketing news. Stay connected with us to keep up-to-date on what’s new, what’s trending and what to look out for in the near future.
Extra! Extra! Read All About It! Bing Spotlight is Here
“Bing Spotlight” Offers a News Hub for Information on Evolving Stories, Powered by AI and Human Editors
From Search Engine Land:
“Bing announced Monday they’re launching a new way to deliver information around ‘impactful stories that evolve over a period of weeks or months.’ Called Bing Spotlight, the feature offers a broad view of select news topics by curating a rundown of how they have developed over time. This includes a roundup of the latest headlines on a topic, a timeline of how a story has evolved, relevant social media posts from people close to the story and different perspectives of a story from around the web.
Here is a visual explaining the layout for Bing Spotlight:
Bing explained the perspectives and stories are compiled using a combination of both AI and experienced human editors. This is powered partially by Bing intelligent search that has continued to expand over time.”
This is pretty big considering our industry where new information heavily impacts marketing strategy. Knowing the evolution of an ongoing popular story can have a major impact on marketing plans and content for a lot of brands, especially if they rely heavily on social media marketing.
Apples and Oranges
Report Shows YouTube and Google Video Ranking Algorithms Differ Widely
A new report shows that there’s little correlation between ranking well in YouTube search and doing the same in Google video carousels.
“In early July, Google turned the desktop SERP topsy-turvy when it did away with Video Thumbnails and created a new video carousel. The change pulled more than a significant amount of YouTube URLs out of the organic results and into the new carousel. More, Google upped the number of keywords that produced video results. All of the sudden keywords that never brought up Video Thumbnails were producing the new video carousel. But what’s Google showing in the new desktop carousel? Where do the carousel’s YouTube URLs rank within YouTube itself? Is the SERP getting the best YouTube has to offer? Can you optimize for YouTube and the desktop video carousel simultaneously? Does top spot YouTube placement guarantee carousel priority?
Simply, can you kill two birds with one stone? Can you optimize for YouTube and hope to appear towards the beginning of the desktop video carousel?
…I don’t think it’s logical to say that the carousel is a separate entity that should not align to YouTube… good video content is good video content no matter if it be inside of YouTube or on the SERP (that’s not to say there should be total alignment, each platform attracts users for its own reasons – see the study I linked to earlier). More, I don’t think this is where Google wants to be with the carousel. I think it’s important to understand that the desktop incarnation of the carousel is still in its infancy and things are sure to change as time goes on and Google gets better at placing video content within it.”
We agree with the report’s sentiment that good video content is good video content. A rock-solid SEO strategy for video optimization will still work just as well in both Google and YouTube, but no one should be trying to optimize for both at the same time. Shortcuts and consolidation are great, but it’s better to be safe than sorry and get the most out of your video content with personalized optimization and marketing strategies.
Access to Google Data Just Got Easier!
From Search Engine Land:
This means you don’t have to request manual verification within Google Search Console if you’ve already set up Analytics, and it streamlines the process of giving site owners access to Google Search Console. Even more importantly, those with Google Search Console access will get emails and notifications of issues in their inboxes. These messages can include manual actions, hacks, WordPress and other CMS upgrade alerts, as well as other notifications — all aimed at helping you keep your website healthy, indexed and ranking.
Google said, ‘If you don’t want to be verified for Search Console, simply delete the property in Search Console.'”
Great news for our webmasters and SEO crew!
Do you have any digital marketing news tips? Let us know in the comments or email us at firstname.lastname@example.org.