Paid Search is an integral part of the digital marketing landscape that helps deliver bottom-line returns to its advertisers. Our team uses a myriad of strategies to help deliver on our clients’ growth plans based on their budget and goals. We ensure our clients can reach their audiences at the right time, with the right message, along the consumer decision journey to help achieve their goal-based results.
We create a plan of action around the CDJ through detailed account structuring. Our teams build out campaigns, ad groups, keywords and ads to focus on specific areas of the consumer decision journey and the flow of our clients’ websites. This allows for pinpoint messages along the consumer’s path to maximize interactions with our clients’ ads and influence consumers along the way.
Continuous and Automated Optimizations
We formulate bidding portfolios based on the goals of that specific portion of the account and use algorithmic bidding to automatically optimize the bidding dynamically for each keyword, location, device and remarketing list. Continuous account optimizations on a daily, weekly, monthly and quarterly basis allow our clients’ accounts to remain relevant, up-to-date and performing at a high level while under our team’s management.
Testing and Reporting
We implement targeted testing at all levels of the account on a consistent basis. This allows us the ability to find new ways to engage users at the appropriate moment and deliver the best experience possible. We deliver the results and overall account performance in real-time dashboards that can be drilled down as granularly as possible or kept high-level, with informative performance graphics to deliver appropriate information in an easily-digestible format.
We use feeds in several ways to optimize each account. Whether it’s an e-commerce client that uses a feed to sell its products, or a lead-gen account that can use a feed to create dynamic ad customizers, our teams have extensive experience building out the most appropriate, efficient and dynamic strategy/account possible.
Audience and Demographic Targeting
We use all available data in formulating and executing our strategies. Audiences and demographic data create layers within the accounts that are used to target and adjust messaging to be highly relevant. Whether in-market, remarketed, affinity, gender or age, each layer has a unique value to your company and we can help you deliver the right message to them at the right time.
The members of our dedicated SEM team have extensive backgrounds in every aspect of paid search. With some of the largest brands in our portfolio, we have been able to deliver on strategies of growth, efficiency and branding across dozens of verticals. No matter your market, we have the appropriate team to help you grow your business.
The Paid Search team is dedicated to helping clients achieve their goals online. You can learn more about us on our Search Engine Marketing services page.
Check out more articles in our The Search Agency Team Spotlight series and learn about our Creative SEO, Product Feed Management, Technical Operations, Creative Services and Display and Paid Social teams, too!