The Search Agency Team Spotlight: Product Feed Management
Getting your products in front of interested users is the name of the marketing game. No application encapsulates this idea as much as products like Google Shopping or Amazon’s Marketplace. The tools and processes that make your products come to life on these engines require deep technical knowledge of the respective systems as well as marketing expertise. The Search Agency’s Product Feed Management team carries extensive industry experience and technical knowledge to provide our clients with the critical infrastructure to excel in this arena.
Our partners have come to rely on these services for success:
Google and Bing Product Listing Ads: PLAs are a critical component of any e-commerce client looking to expand their business online and compel users to convert more quickly. Google uses your data feed and bid structure to match products to user searches. Because of this, feed management and campaign management go hand-in-hand, forming a symbiotic relationship that we understand.
Marketplace Advertising: With over 50 percent of product searches beginning on Amazon, it must form a cornerstone of any successful e-commerce strategy. Navigating Amazon’s system can be tricky, and formatting a data feed to Amazon’s specs can be a real challenge. We can help place your products on the most-searched marketplaces on the internet, from Amazon to Rakuten.
Comparison Shopping Engines: Third-party platforms like Pricegrabber and Shopzilla can offer a tremendous amount of traffic, if done properly. Careful feed structure and campaign management are critical to ensuring this traffic is high quality and nets our clients a positive ROI.
Keyword/Ad Customization: Do you wish you could bid on all 10,000 model numbers you have as keywords? Are you frustrated with manually updating hundreds of ads when a price changes? We’ve developed proprietary functionality that allows us to take your product feed and use it to super-charge your existing marketing efforts.
The Product Feed Management team is dedicated to helping clients achieve their goals online. You can learn more about us and our work on our Product Feed Management Services page.
Check out more articles in our The Search Agency Team Spotlight series and learn about our Creative SEO, Technical Operations, Creative Services, Display and Paid Social and Paid Search teams, too!
