The Search Agency’s Creative Services team is comprised of our design and web development experts. Our team of UX designers, graphic designers, web developers, conversion rate optimization specialists and copywriters collaborates to assist our SEM, SEO, Display and Marketing departments to produce high-quality collateral, landing pages or websites.
The services we can provide include:
Conversion Rate Optimization: We offer a full suite of conversion rate optimization services, including conversion path testing and analysis, landing page design and development, conversion tracking set-up and reporting and ongoing optimization. We provide CRO for both SEO and SEM clients. Although SEM pages are typically “orphan” pages that aren’t indexed or designed to attract organic traffic, we consult with our Creative SEO counterparts to create landing page copy that will improve quality score and tell a compelling story.
Ad Design: Banner ads, Facebook ads, Instagram ads, GSP ads, light video, HTML5, rich media, static… We do it all! Our designers work with our clients to develop the ad template, acquire images if the client doesn’t have preferred ones, develop copy and code the HTML5 ads or animate the light video ads. We’re familiar with the requirements for most platforms and often provide a set of ads for use on multiple platforms.
Web Development: Whether you need to launch a new site or update an old site, our team of expert designers and developers work closely with our clients to establish the goals of the site and understand your business and your customers. From there, we plan the site structure and navigation, develop wireframes, create page designs and acquire the necessary logos, graphics, images and fonts. We also consult with the Creative SEO team to ensure copy is optimized and keyword-rich. When the pieces are in place, our developers set up the web hosting and platform, code the site and launch it. If an existing site is being redesigned, we consult with our Technical SEO team to ensure that pages are properly redirected. Because we are also CRO experts, every site we build is also carefully planned to allow an optimal conversion path.
Mobile App Development: Every site we build is mobile-friendly, but apps are still better for certain experiences. We apply our website design and development expertise and process to our app development process. We work with clients to build apps that continue the experience from the website and facilitate the kinds of actions your customers want to perform on their mobile devices.
Creative Strategy: Some clients know what they want their ads or website to look like, but some need creative guidance. We combine our decades of experience across all of The Search Agency’s disciplines to develop creative strategies that range from large, multi-channel projects featuring multiple types of collateral and user interactions to single-channel social strategies or banner ad campaigns.
The Creative Services team is dedicated to helping clients achieve their goals online. You can learn more about us on our Creative Services page.
Check out more articles in our The Search Agency Team Spotlight series and learn about our Creative SEO, Product Feed Management, Technical Operations, Display and Paid Social and Paid Search teams, too!