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Home / Articles  / 4 Ways to Get the Most Out of Your Paid Search Campaigns
Chris LantzyChris Lantzy

Chris Lantzy is a senior manager of Paid Media at The Search Agency, where he has worked since 2016.

1 Comment
  • Deniz BoysanDeniz Boysan
    Deniz Boysan

    Great post. I second all of these recommendations. One thing that really subverted my expectations this year has been the performance of our RLSA similar audiences, which actually perform worse than non-similar new users. That could be something to keep in mind – don’t expect good performance from any audience, validate it!

    April 11, 2018 at 6:38 pm Reply
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