We all use tag tools to help us validate what we are implementing with our online marketing presence. After you’ve spent time figuring out the tags you need, worked hard determining the website actions that you want to track and have implemented tags to help track them, you might wonder: How do you know your tags are firing correctly?
Every day, tags stop working as they should due to updates and changes to your page — don’t lose out on your tracking capabilities because of an inability to quickly check for problems. You’ll want to use tag debugging tools to determine which tags are firing correctly and which ones need some help. Take a look at these top browser add-ons that we at The Search Agency use to validate tags. Please note that while these add-ons are they are effective and easy to use, they are also only available on Google Chrome.
Google Tag Assistant
Tag Assistant is a great tool that is easy to use for validating Google tags like AdWords, Google Analytics, DoubleClick and Google Tag Manager tags. Once you have the add-on installed, click on the “Google Tag Assistant” icon in your Chrome toolbar, then enable add-on and navigate to the page you wish to check.
Facebook Pixel Helper
As indicated by the add-on name, Facebook Pixel Helper will only show Facebook pixels/tags. This add-on will indicate whether a tag has loaded successfully, as well as all the event pixels/tags that are on a page. Once installed, all you have to do is navigate to the page you want to test and Facebook Pixel Helper will indicate which pixel/tags it detects.
Bing UET Tag Helper
Bing’s UET Tag Helper is similar to Facebook Pixel Helper, but exclusively for checking Bing Ads tags. This add-on not only tells you if a UET tag has loaded successfully — it will also give you suggestions on how to fix any that need fixing. Like other add-ons on this list, Bing UET Tag Helper will need to be turned on before you navigate to the page that you want to test.
ObservePoint TagDebugger works with most tags, eliminating the need to use multiple add-ons to validate multiple types of tags. Of all the add-ons I’ve mentioned, ObservePoint comes packed with the most features and provides the most comprehensive information. ObservePoint allows you to get additional information about tags that have fired on a page. It also comes with the option to enable recording, which will keep track of all the tags that fire as you navigate from page to page. Additionally, ObservePoint allows you to download a full list of tags it has detected. After installing ObservePoint TagDebugger, you’ll need to open Developer Tools by pressing CTRL + Shift + i and then click on the ObservePoint tab.