Home / Articles  / Knowing Which Road to Follow: SEO vs. Landing Page Content

Mary Hayes is a manager of Earned Media at The Search Agency, where she’s worked since 2007. She has prior experience in SEM, print and email marketing, publishing and advertising. Mary is passionate about her two children, working smart and making a positive impact in everything she does.

  • Fred Harrington

    I think you might be mistaken when you say landing page content should be short. I’ve done a lot of reading about writing sales letters (ie. landing pages before the internet existed) and it seems the general consensus is the longer, the better. I’ve also seen plenty of landing pages that were super long with multiple CTAs spread throughout.

    I can’t say for sure whether longer or shorter is better (although the advertising greats of old seem to agree that the answer is “longer”) but I definitely don’t think landing pages are somehow inherently short or supposed to be short.

    October 28, 2017 at 5:49 pm Reply
  • Mary Hayes

    Hi, Fred! Thanks for your comment. In this post, we’re referring specifically to paid landing pages, where the sole objective is reaching and engaging lower-funnel visitors — those who know what they want and are ready to buy, sign up, or subscribe (whatever your point of conversion might be). In this particular scenario, we’ve found that shorter, more concise content with one clear call to action garners better results. There is absolutely a time and a place for longer form content, and when it comes to SEO, more is usually better. It’s all about knowing how to reach and influence your target audience at specific stages of the consumer decision journey.

    October 30, 2017 at 5:48 pm Reply
  • Pooja. M

    An extremely useful article, Mary! While SEO is a long-term process and helps improve search engine visibility, Landing pages help boost conversion. Thanks for explaining the goals which will help in deciding which one to follow.

    December 12, 2017 at 5:01 am Reply
Post a Comment