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Home / Articles  / When Big Companies Don’t Play Fair: A Lesson in SEO
Mary Wynn

Mary Wynn was a Creative SEO specialist at The Search Agency, where she worked from 2007 to 2018. She had prior experience in SEM, print and email marketing, publishing and advertising. Mary is passionate about her two children, working smart and making a positive impact in everything she does.

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    Great to see more methods for smaller sites to find success against big brand competition from leveraging their unique value propositions to optimizing for local and mobile SEO.

    May 8, 2017 at 6:23 pm Reply
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    Igor -

    Hi there,

    I believe the only way to compete with the big boys is with content. Huge loads of content and aim for the long tails which get 80-90% of the searches anyway.

    My 2 cents..

    Sincerely, Igor B.

    May 14, 2017 at 8:03 am Reply
    • Mary Hayes
      Mary Hayes

      Indeed, huge loads of content will definitely put the smaller guys at an advantage as long as it is highly relevant and useful to the target audience. However, writing lots of content just for the sake of having lots of content will be a waste of time if it is not carefully crafted with the reader and his/her intent in mind. Cheers!

      May 15, 2017 at 5:21 pm Reply
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    Andre Douglas

    its all about trust guys, start on building trust to a site before anything else.
    really good read Mary, and good to hear about JCpenny its really not fair that they get away with so much, i would be surprised if JC penny is the only company buying links, have you heard of any more instances like this?

    June 1, 2017 at 10:58 pm Reply
    • Mary Hayes
      Mary Hayes

      Thanks, Andre. Well, JCPenny didn’t get away with shady link buying for very long. The lesson being that black hat tactics may spike your performance at first, but in the long term, it could be detrimental to your business. For a company that was already struggling to compete in the e-commerce market, it was a bad move. There are plenty of other companies that have done the same, including

      June 9, 2017 at 5:54 pm Reply
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