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Mary Hayes is a Manager in Earned Media at The Search Agency, where she’s worked for 10 years. She has prior experience in SEM, print and email marketing, publishing and advertising. Mary is passionate about her two children, working smart and making a positive impact in everything she does.

1 Comment
  • Matt

    Good stuff! I like the connection of personalization between online and offline marketing. If a friend tells you about a new restaurant they liked, it may stick out in your mind the next time you go out to dinner. Similarly, we could see that online in the SERPs with a review from that friend they shared on Google+ ranking high on certain queries due to personalization.

    April 29, 2015 at 2:24 pm Reply
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