Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in a significant way.” If that doesn’t describe David, then we don’t know what does! In celebration of this honor, we sat down with David to gather a few insights into The Search Agency’s beginnings and how the company plans to significantly influence the online marketing industry in the near future.
What makes The Search Agency’s approach to online marketing unique?
The Search Agency, founded in 2002, was one of the earliest online marketing companies who adopted the use of data – way before big data was a buzzword – to drive decision making in a better and smarter way. The outcome of this strategy more than a decade later is that we’re now the largest independent agency in organic and paid search in the US.
Speaking of buzzwords, local search is another key phrase floating around the online marketing world. How has The Search Agency contributed to the small and local business online marketing strategy?
We’ve been building cutting edge technologies over the last decade. Most notably, we’ve built AdMax Local, the most automated SEM platform for small and local businesses for the desktop and the mobile world. It is the best “do-it-for-you” platform for the local business market today. A local business using this platform can have a website and be marketing online through Paid Search in minutes with absolutely no knowledge or expertise in online marketing.
The Search Agency recently acquired a few new properties. How does the agency plan to leverage these acquisitions for future growth?
We have made two acquisitions over the past two and a half years, and we are seeking more acquisition opportunities to continue expanding our business worldwide. Recent acquisitions include the purchase of The Acquisition Agency, a Toronto-based digital marketing firm, strengthening the company’s reach into the Canadian market, and in July of this year, MoFuse, the leader in mobile web solutions for small and local businesses. The MoFuse platform, integrated with our AdMax Local technology, now enables businesses to build and drive traffic to high quality mobile sites.
How else has The Search Agency been investing in its future?
We are also making significant investments in our data warehouse and attribution efforts as we launch our version 2.0 of our data analytics suite. This allows us to provide more insight and strategic direction to our partners and is keeping us at the forefront as the digital market continues to evolve.
Many congratulations to David! This recognition is well deserved, and not in the least bit surprising. You can find the complete list of this year’s socalTECH 50 here.