Motorcross Apparel Brand and Search Marketing Firm Win Best Digital Integrated Brand Experience at Digiday Retail Awards
LOS ANGELES, Calif. – Feb. 28, 2014 – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, and Fox, the most recognized and best-selling brand of motocross apparel in the world, has been named winner of the Best Digital Integrated Brand Experience at this year’s Digiday Retail Awards. The awards – hosted by Digiday, the media company and authority on digital media, marketing and advertising – honor overall excellence and breakthrough achievement in online retail marketing and advertising.
Other Digiday Retail Award winners, including Starbucks, Reebok, and Living Social were chosen from 44 finalists from 15 categories by staff members from Bebe, Mono, Big Spaceship, Deep Focus, and Laird + Partners.
Fox partnered with The Search Agency in March 2013 to implement a holistic paid media strategy centered on driving online sales from their digital marketing investment.
The Search Agency created a 3-part campaign consisting of Product Listing Ads (PLAs) to improve click through rates, display re-targeting to engage previous site visitors, and mobile paid search campaigns to broaden reach that saw a 15 percent increase in conversions after implementation. Within the first five months of partnering with The Search Agency, paid clicks for Fox increased 28 percent, product sales increased 18 percent, and revenue increased 17 percent compared to the same five-month period in 2012.
To learn more about The Search Agency’s paid search services, visit https://www.thesearchagency.com/services/paid-search.html
About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients’ integrated marketing campaigns. The company is one of the nation’s largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte’s 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, Tampa, London, Sydney, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.
Dotted Line Communications for The Search Agency