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David Waterman

David Waterman is a senior director of Earned Media at The Search Agency, where he has worked since 2006.

6 Comments
  • Matt

    Also just because they don’t consider FB and twitter now doesn’t mean they wont in the future as they develop their understanding of social. It would be extremely close minded for Google to value social only from their own source. If this did become common practice to only promote G+ it would be an extremely easy way to pick out spammers in the future if they have a huge G+ following and no presence elsewhere.

    January 29, 2014 at 3:47 am Reply
  • Matt

    it is also worth considering that in the video, Matt does not discount the value of social signals from Twitter and FB only the quantitative metrics like 100 “likes” etc. The reality is the pages still get crawled like any other site, so brand mentions etc could still be beneficial.

    January 29, 2014 at 3:57 am Reply
  • Lance Bangs

    This Matt guy sounds like a knob

    January 29, 2014 at 4:19 am Reply
  • Richard W.

    More evidence that marketers need a well-rounded marketing plan. Google would be foolish to discount Twitter & FB if they are serious about author rank, etc… as those are way better platforms for community and brand building than G+. The only stuff that people respond to on G+ are pretty pictures in my experience but the quality of interaction is pretty poor compared to the other social media sites. If Google ever comes around then you should be all set up already with active engagement on all the platforms. I think it’s up to Google to catch up with the times rather than on us.

    April 4, 2014 at 2:02 pm Reply
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