Blog

Home / Articles  / When Social Sharing Becomes Bigger Than the Event
Home / Articles  / When Social Sharing Becomes Bigger Than the Event
1 Comment
  • Grant Simmons

    I’m not sure it’s “out of proportion”, as you noted… when everyone has the capacity, opportunity and tools to become a reporter, is the greater coverage any more of a surprise?

    The bigger challenge comes in trying to curate this (questionable) wealth of content into a consumable & digestible story that accurately reflects the event.

    As for whether the coverage is a distraction from the impact, when you choose to curate the sources (I don’t ready every tweet, post, article, pin or image), there’s actually a better feeling about knowing what’s transpired.

    Add to the readily available information an overlay of my “trusted graph” opinions, and I get a better understanding, feeling and sentiment of the event’s impact.

    Cheers

    December 12, 2013 at 12:37 pm Reply
Post a Comment

Find out how we can grow your business

Subscribe to Newsletter