The internet, and now mobile devices, are completely changing the landscape of how brands measure the success of their advertising campaigns. Thankfully, Google recently released its Estimated Total Conversions Tool to help solve this dilemma. Check out this article all about it, written by The Search Agency thought leader, Ranil Wiratunga.
Fifty years ago, everyone simply assumed that their advertising campaigns were effective. It was simple – you spent the money and figured that the cash coming in was a direct result of the advertising. There were only a few channels to work with, and conversions were quite literally just measured in sales. The