Home / Articles  / The Sky is Falling! Google Search Activity Is Becoming Completely Secure
  • Erik Freeman

    In the end it’s about satisfying intent. I don’t need to ask my friends what they want for their birthday because I know them, I listen to them and I understand their desires, proclivities and quirks. Can you say the same about your current and future users/customers? If not then that’s the road you should be steering towards. Any online marketer worth their salt knows what they need to do, it’s just that now they’ll need to do it. There are fewer easy insights now. Of course there are still places to get data. What keywords are you ranking for? Where are people entering your site? What information can you garner from GWT and your paid accounts? Unless budget constraints force the NSA to start selling keyword data you’re going to have to dig in deeper. Surveys, persona development, continual market research, etc. etc.
    To the work people!

    September 25, 2013 at 6:23 am Reply
  • Holly

    So, Erik, what exactly do you want for your birthday this year? 😉

    September 25, 2013 at 5:07 pm Reply
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