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Home / Articles  / Introducing the Mobile Experience Scorecard
1 Comment
  • Barbara

    I think the scorecard is great to evaluate the technical aspects of the site (load, usability, etc.) but as marketers, the evaluation process can’t end there. It is critical that marketers remember to think about their consumer: where and when they will consume the mobile experience. For example, a reduced form (for lead gen) may still be too much if the typical mobile user is looking for a quick way to provide info. Is an email address enough during that experience to capture that user and reconnect later? Must a full form be completed? The saturation of mobile requires a higher level of thought as to what the user experience is as they move through your mobile site. The challenge is on…

    September 25, 2013 at 12:50 pm Reply
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