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Home / Articles  / Google Changes Link Guidelines
3 Comments
  • Matt M.

    The most interesting and concerning part to me is Google calling optimized anchor text in distributed content such as articles and press releases that links back to their sites a violation. But then I saw the example they used below and agreed it’s unnatural and over-optimized.

    “There are many wedding rings (linked) on the market. If you want to have a wedding (linked), you will have to pick the best ring(linked). You will also need to buy flowers (linked) and a wedding dress(linked).”

    Thanks for the update, Grant!

    August 1, 2013 at 10:02 am Reply
  • Sherry

    I found it interesting that while I did a search on scholar.google.com for Google your article appeared in the first 10 results. I am not sure how that happened or whether that is what you were aiming for, but you got it.

    The anchor text rules went from direct keywords to indirect keywords. Since we all want specific results, I find it confusing to figure out what Google wants us to do.

    August 27, 2013 at 12:25 pm Reply
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