Home / Articles  / Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines
  • Mark Fillmore

    Quite informative Kirby.

    I think you did a great job here focusing on and boiling down what I felt was the most interesting portion of the guidelines.

    March 13, 2013 at 11:35 am Reply
  • Bill Zientek

    If Google is becoming more transparent, then I also think they’re increasingly favoring “brand” sites over the little guys. It is becoming more and more difficult for SMBs to compete in the local, organic search space.

    To make matters worse, these same small businesses don’t have the budgets to compete in the PPC game either. If they even have a couple thousand per month to invest in paid search, the “big boys” will just throw ten times as much and essentially “own” all the prime spots.

    If this trend continues, it will be virtually game over for SMBs to have a chance at local internet marketing.

    March 18, 2013 at 9:08 am Reply
    • Kirby Burke

      Bill, I agree that it is difficult for SMBs to compete in the search game, but I think they still have hope.

      It’s true they can’t go dollar-for-dollar against the big corporations in PPC campaigns. However, they do have more flexibility and can go after niche markets that big corporations cannot. With smaller sites, they can also react to algorithm changes much quicker than the big, corporate sites.

      With the increased emphasis of local and mobile in search, I think SMBs can still succeed with a good strategy.

      March 20, 2013 at 2:03 pm Reply
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