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Home / Articles  / Google Sports a New Look: The Integration of the March Madness Answer Card
Christina Elghazi

Christina Elghazi is the Director of Marketing for The Search Agency, where she has worked since 2012. Prior to moving into a marketing role, Tina helped lead the off-site SEO team and, more recently, the SEO Creative team. Her specialties include off-site promotions, backlink analysis, content marketing, social media marketing and influencer marketing. When she's not nerding out over the latest Google update or SEO trend, Tina can be found obsessing over her dog, Paddington (who, we all agree, is the cutest dog we've ever seen - @princepaddington).

4 Comments
  • Avatar
    Mark Fillmore

    So good.

    No company should be sitting on their hands resting on past success. Google isn’t just a search engine, they’re a data predator.

    “… another one bits the dust”.
    “Permanence is one privilege that is not afforded in this industry”

    So good.

    March 21, 2013 at 1:38 pm Reply
  • David
    David

    Very timely post, thank you

    March 21, 2013 at 3:28 pm Reply
  • Avatar
    Alec Green

    Interesting that a search for {NCAA basketball scores} or [March Madness scores] doesn’t produce any game scores. Google does update the bracket with the time left, but you need to click on each game to get the actual score. Not a great user experience. But could be an opportunity to serve more ads specific to those teams.

    March 21, 2013 at 3:40 pm Reply
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    Bill Zientek

    I think this is another indicator of the direction Google is going with structured data / rich snippets. More and more, we will be seeing this type of info embedded in the SERPs, and those who take advantage first will reap the biggest rewards!

    March 27, 2013 at 9:27 am Reply
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