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Home / Articles  / AdWords Scripts – The Democratization Of Automation
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  • Alex Campbell

    “AdWords Scripts is a huge game changer”. Quite. As a big agency with a lot of owned technology The Search Agency could see AdWords Scripts as a threat, as could other large agencies and tech businesses like Marin and Kenshoo, since it empowers individuals and small businesses to do some of the things that ‘big agency’ technology allows us to do. Luckily, we’re embracing and incorporating the power of AdWords Scripts to enhance our service, rather than resisting it. The message to other big agencies has to be that they fail to do the same thing at their peril.

    October 30, 2012 at 3:34 am Reply
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