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3 Comments
  • Corey Quinn

    Great post David. I am a big fan of Cialdini’s work and really enjoyed how you applied his framework to online marketing.

    October 17, 2012 at 4:36 pm Reply
    • David Carrillo

      Thanks Corey! I am definitely going to buy the latest version of his book now

      October 17, 2012 at 4:39 pm Reply
  • Erik Freeman

    Great article David. Interesting stuff. I especially like the Commitment/Consistency principle as a hook but I would imagine it’s quite a tough one to implement properly. When doing competitive analysis it would seem a good exercise as well to view value propositions through these various ‘lenses’.

    October 23, 2012 at 10:48 am Reply
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