Home / Articles  / The Future of Social Media Marketing is (Almost) Here
Home / Articles  / The Future of Social Media Marketing is (Almost) Here
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    It is exciting to be at the forefront of an emerging and growth marketing channel. There are so many questions abut where SMM will end up, how will it be valued in the overall online marketing mix, what will its place be in the full marketing mix. Consolidation, platform, measurement, titles/professional development path – so many questions and it is exciting to be a part of defining the answers.

    September 18, 2012 at 9:13 pm Reply
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    Great piece DC. I like the breakdowns on acquisitions…it’s like following a plot. Plus think the Data Heads vs Creative Types is spot on and a good approach to bear in mind.

    September 19, 2012 at 3:57 am Reply
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    David Carrillo

    Thanks for reading Barbara and Caragh!

    September 19, 2012 at 9:07 am Reply
  • David

    Really interesting synthesis of what is happening in the space.

    September 19, 2012 at 2:53 pm Reply
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    Grant Simmons

    I think the standouts above are the differences between product & technology vs. talent / creative acquisitions.

    It’s one thing investing in IP to build a platform, and entirely another to offer ‘full service’ inclusive of the ideation and execution of Social Media campaigns.

    Good article DC.


    September 20, 2012 at 9:29 am Reply
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    David Carrillo

    Thanks for reading Grant and DH!

    September 20, 2012 at 11:18 am Reply
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