Former Yahoo! General Manager and Search Veteran Appointed to Lead The Search Agency’s Growth in the U.S.
Los Angeles, CA, May 23, 2012 — The Search Agency, a global online marketing agency that combines specialty client service with proprietary technology to help marketers find and acquire the right customers, today announced that Peter Celeste has been named Chief Revenue Officer. In this role, Celeste will be responsible for all aspects of The Search Agency’s sales, marketing, business development, and channel management. His primary responsibility will be growing the firm’s domestic agency business.
“U.S. expansion is a top goal for The Search Agency as evidenced by our 24 percent growth in annual revenue,” said David Hughes, CEO of The Search Agency. “Peter’s background, coupled with our growth trajectory, will allow us to reach that goal and solidify our position as the number one independent U.S. search marketing agency.”
Celeste has more than 12 years of experience in the high-tech and online media space, holding senior sales and general management positions at companies such as Overture (formerly GoTo.com), Yahoo!, Intuit and Oversee. At Overture he played a significant role in growing the company’s international division from a team of three to more than 800 people in more than 20 countries with $1 billion in annual revenue. He also served as Yahoo!’s regional general manager for its search and search marketing business in the Americas, a regional-based organization that provided search services in five countries to more than 50 distribution partners and nearly 20,000 marketers. Celeste’s most recent position was executive vice president of sales and marketing at SmartAction, an early stage, artificial general intelligence (AGI) software engine.
“The future is bright for The Search Agency and I look forward to expanding the company’s footprint here in the U.S., ” said Celeste. “This an exciting time for the company, and I’m confident that with my experience building teams and revenue, we’ll continue our strong growth in 2012 and beyond.”
The Search Agency recently acquired an online marketing firm in Canada, The Acquisition Agency, and opened a new office in San Francisco. In addition, Advertising Age also just named The Search Agency the top independent U.S. search marketing agency and recognized its 24 percent revenue growth in 2011, the second highest growth rate among the top 10 agencies.
About The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients’ integrated marketing campaigns.
The company is one of the nation’s largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte’s 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, Tampa, London, Sydney, Toronto and Bangalore. For more information, go to www.thesearchagency.com