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  • Gus Van der Walt

    Aweaome article!!

    I think Google has had to give something to the user in order to keep its adwords campaigns number. After all it is where there focus lies. But this will help most of us and in turn stick the giant.
    Google has obviously woken up to meet the demands of users and marketers in providing a better user experience across the board! Your Thoughts?

    I just hope that they keep there promises keep up the efforts to improve the web!

    Thanks again for the awesome post!

    May 9, 2012 at 3:33 am Reply
  • Luke W

    Och, it’s a step in the right direction but I agree with Gus above that the big G need to go a bit further down the road with this before we’re all going to be happy happy.with the UX.

    May 9, 2012 at 1:55 pm Reply
  • Katie Carlson

    I agree with you both in that I don’t think Google released this to purposefully make life easier for advertisers. More so they were motivated by improving user experience through quality content and more relevant KW / Ad / Landing Page experiences. In order to get that for the consumer, they have to work with advertisers and provide incentive for them to enhance certain customer experience touch points. Google benefited the advertisers to ultimately enhance their product for consumers. Making my life easier was just an added bonus that occurred as a result.

    Advertising made up more than 97% of Google’s revenue last year, but with no true competitor for online advertisers to turn to and receive the volume of search traffic, they aren’t going to be hard pressed to listen to every one of my very many (and princess-like) demands. Ultimately they are business, so keeping their customers (searchers) happy and financials growing are natural priorities. And hey, I can’t complain too much – these changes, after all, are what keep me employed!

    Thank you for reading and sharing your thoughts!


    May 9, 2012 at 2:11 pm Reply
    • Bill Carlson

      Kathleen, You are always The Professional.
      A Terrific First Class Businees Lady that
      always takes care of business

      May 11, 2012 at 3:35 pm Reply
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