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Home / Articles  / Fundamentals of Improving Organic Search Traffic Conversions
David WatermanDavid Waterman

David Waterman is a senior director of Earned Media at The Search Agency, where he has worked since 2006.

4 Comments
  • Grant Simmons

    Still way undervalued as an SEO tactic, SEO landing pages are no longer working in a vacuum and excluded from ROI standards – away from pure traffic and more justification of $$ to the bottom line.

    Great article on the core of what all SEO’s should be thinking – and if you’re a TSA client you already know that 🙂

    Cheers

    May 24, 2012 at 1:17 pm Reply
  • Ahura

    It’s a really great post, I’m glad to read that all the SEO actions I focus on are right!:D The keywords and content are the two factors wich I think all the SEO is built on. The proper keywords research and then tracking website’s position by keywords brings me an exhaustive knowledge of the keyword and hence the content efficiency.
    I also track my competitor’s position by the same keywords with Colibri Tool

    June 5, 2012 at 2:05 am Reply
  • Mona

    Great article!

    Testing is undoubtedly a key factor to improving landing page conversion.

    I find that people take the fact that things work for granted, and do not step outside of the box enough, especially after they’ve been in an industry for a long time. We begin to assume that everyone knows where to find the “Click Here” link or that everyone knows what we want them to do… Imagine a first time user! Make it so simple a toddler could figure it out.

    Happy landing page optimization!

    June 7, 2012 at 11:47 am Reply
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