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7 Comments
  • David
    David

    Succinct list good for all site migrations

    March 7, 2012 at 2:04 pm Reply
  • Autocrat (Lyndon NA)

    Good post … possibly missing a few things though?

    1) 1 step at a time.
    If you are making lots of changes, break them down into phases.
    Do *not* change Domain, change URLs, change Design and change Content all at teh same time.
    Instead – try to break it down into parts, and change 1 part at a time; wait for Google to have crawled the majority and monitor the SERPs to ensure things are stable.

    2) Run in Parallel.
    If you are moving hosts – then do not simply up and leave.
    Isntead – ensure that you have a working copy on the old location, and a working copy on the new destination.
    That way, whilst things are updating, it won’t matter if people land at the old location, or the new – they still get a working site.
    (Warning: For online transactions that use a database, this may not be as simple as it sounds!)

    3) Changing Domain.
    Google has a tool (chage of address) in Google Webmaster Tools specifically for this job.
    Use it.
    Also look through your most influential InBoundLinks (those from high traffic, better conversion and even higher PR sources), and see if you can get them to update to the new Domain.

    4) Changing URLs (CMS/Platform etc.)
    If you are changiny the URLs (for whatever reason) be aware that Google does not pass “all” the value through a 301 (no, no idea what is lost … it seems small, but it “could” have a minor/tiny impact in some cases).
    Further, it can take G time to crawl them all (it crawls the old URL, sees the 301, schedule a crawl of the new URL … it takes time).
    For larger sites – it is recommended to do a section at a time.
    this isn’t easy when moving the entire site to a new platform …
    … so look into URL Rewrites.
    You can get away with rewriting the New URLs to look like the Old ones … then every so often batch-change so they are replaced with the New URLs, and matched with 301 redirects.

    March 8, 2012 at 2:43 am Reply
    • Camille

      Thanks for your comment and tips, Lyndon! Yes, you are right are quite a few things you could add to this list, as Website Migration is quite a weighty topic.

      March 9, 2012 at 4:53 am Reply
    • alonso

      Hi Lyndon, I’m suggesting migration to the small business I work for and I will like to suggest them your services. please let me know if interested. thank you

      migration jitters
      alonso

      December 14, 2012 at 1:55 pm Reply
  • Jacob

    Gravitated towards “Coordinated effort between Marketing and IT.” Every consultant stresses the importance of coordination between departments and we get sick of hearing it, but it wouldn’t have such prevalence if it didn’t have the ring of truth. Too often departments run around like decapitated chickens until the progress reports are due, and then act confused that they’re all using different rubrics. If we don’t work together we’ll never get anything done.

    March 8, 2012 at 9:47 am Reply
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    March 8, 2012 at 10:41 am Reply
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