The Week We Searched For- February 6-10, 2012
100 million Americans watch online video daily- According to comScore’s 2012 US Digital Future in Focus report released this week, 105.1 million Americans watch videos online each day, up 43% in 2010. What’s more, Americans streamed 43.5 billion videos in December 2011, up 44% Y/Y. YouTube dominated video traffic with 50.4% of the market share.
AT&T, Microsoft, and Google among biggest U.S. online advertisers- As part of its recent Digital Future in Focus report, comScore also included a list of the top 10 U.S. display advertisers, as measured by impression. Top advertisers include AT&T, Experian Interactive, Verizon Communications, Scottrade, Google, and Microsoft. Facebook remained the leader in display advertising serving in 2011 with 1.3 trillion impressions (27.9% of the market share).
Google Wallet’s security issues revealed- The security firm Zvelo uncovered a serious security problem in the Google Wallet NFC payment system. Zvelo discovered a way to crack the Google Wallet PIN, which users must enter to confirm purchases made from their smartphone devices, with an exhaustive numerical search. Google released the following statement in response to Zvelo’s findings:
“We strongly encourage anyone who loses or wants to sell their phone to call Google Wallet support toll-free at 855-492-5538 to disable the prepaid card. We are currently working on an automated fix as well that will be available soon. We also advise all Wallet users to set up a screen lock as an additional layer of protection for their phone.”
How brands fail to go local- A new survey from GMS Local of national marketing executives reveals that while many participants are enthusiastic about online local marketing, large numbers overlook online local advertising basics, e.g., failing to manage their listings or investing in local paid search.
Google AdWords Update: Campaign Management- Google introduced two campaign management options this week to its Google AdWords suite. The first, placement exclusion lists, “which are similar to negative keyword lists, allow you to create lists of placements to exclude, and associate these lists with multiple campaigns in your account.” The second is list suggestion, which “will tell you where you are using the same negative keywords or placement exclusions across multiple campaigns and therefore where it would be useful to create lists for these keywords/placements instead.”
What we’re reading:
- Google’s home entertainment foray: Why the Motorola deal may work- With word out this week that Google is developing its own home-entertainment system, Larry Dignan asks if Google’s acquisition of Motorola last year wasn’t really about Android or mobile, but rather about your living room.
- Trying to balance privacy, free speech on Internet– In light of Stanford Technology Law Review’s symposium on First Amendment Challenges in the Digital Age today, James Temple at SFGate discusses the state of privacy, personal information, and free speech in the age of the Internet.
- VIP Art Fair 2.0- The Art market went digital this week with its second annual online art fair. ArtForum discusses the implications of buying and selling Art online, and asks the question, is buying a Damien Hurst really the same as ordering your weekly groceries online?
- Solomon’s Super Bowl Scorecard- Mike Solomon shares his take on what brands won and lost in the digital ad buy campaign in this year’s Super Bowl.