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h(SEO) - A Holistic Approach to Search Engine Optimization

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We’re Your SEO Agency!

 

We've grown organically...shouldn't you?

 

What is SEO Anyway?

 

Where do you search? Google? Bing? Facebook? Pinterest? YouTube?

 

Although most “traditional” query-based searches do still happen on Google, search is no longer just a purview of search engines. Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.

 

SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices.  With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.

 

Sounds pretty good, doesn’t it?

 

What you probably don’t know…

 

Where and how to connect?

 

Just like traditional marketing, defining key attributes of your target market has become a central component of a successful SEO strategy.

 

Social Media is a welcome tool. Helping to surface this information, it allows brands to receive almost instant feedback from a self-identified pool of likely (or existing) customers, helping refine target likes, needs and potential issues. 

 

As an advertiser considering the organic search channel, ask yourself the following:

 

  • Do I have the information needed to target my customers / prospects effectively?
  • What tools / efforts are necessary for success?
  • Could results be accomplished in-house with dedicated in-house resources?
  • How much budget will be required to ensure success?
  • What are the key metrics or ROI to define success or prioritization or the organic channel over other initiatives?

 

What’s an SEO Agency all about?

 

In a nutshell, we’re all about finding creative ways to increase online visibility, traffic, and conversions.

 

The Search Agency’s Search Engine Optimization services deliver clients a more visible and attractive website through the following: an understanding of user intent, optimization of onsite elements, and the delivering of a streamlined user experience on site towards client goals (e.g. increased page views, leads, sign-ups, or sales).

 

It's a more holistic optimization approach, h(SEO).


The Search Agency approaches h(SEO) through 4 areas of expertise:  

 

  • Creation of onsite RELEVANCE
  • Building of offsite AUTHORITY
  • Improvement of post click ENGAGEMENT
  • Tracking and measurement of meaningful ANALYTICS

 

Learn more about our h(SEO) services, and if you're ready for a holistic approach to your company's search engine optimization, contact us for your FREE audit today.