We've grown organically...shouldn't you?
Where do you search? Google? Bing? Facebook? Pinterest? YouTube?
Although most “traditional” query-based searches do still happen on Google, search is no longer just a purview of search engines. Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.
SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices. With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.
Sounds pretty good, doesn’t it?
Where and how to connect?
Just like traditional marketing, defining key attributes of your target market has become a central component of a successful SEO strategy.
Social Media is a welcome tool. Helping to surface this information, it allows brands to receive almost instant feedback from a self-identified pool of likely (or existing) customers, helping refine target likes, needs and potential issues.
As an advertiser considering the organic search channel, ask yourself the following:
In a nutshell, we’re all about finding creative ways to increase online visibility, traffic, and conversions.
The Search Agency’s Search Engine Optimization services deliver clients a more visible and attractive website through the following: an understanding of user intent, optimization of onsite elements, and the delivering of a streamlined user experience on site towards client goals (e.g. increased page views, leads, sign-ups, or sales).
The Search Agency approaches h(SEO) through 4 areas of expertise: