Whether traffic is coming to your site from Paid or Earned Media sources, users will end up at a landing page. If you think about it, with all the different types of potential customers who will visit your site daily, it doesn’t really make sense to show all of them the same landing page. Providing multiple versions of a site’s landing page with targeted copy and images for a specific audience is Landing Page Optimization, and it could make all the difference in whether or not a user converts to a customer.
For most marketers, the primary goal of online marketing efforts is to drive traffic to a website, and ultimately increase conversations. It’s great to use Paid Search, SEO, Display Advertising, and Social Media strategies to drive quality traffic to your website, but what happens once they get there? In today’s competitive online landscape, it’s more important than ever to know your customer, and meet their specific needs. The limitlessness of the Internet has created fickle users who will easily click to the next site if they don’t find what they want, which is why ongoing testing is necessary. It’s an ever-changing environment.
Are you doing any landing page testing to keep visitors on your site and convert to customers?
Through years of testing for our clients, The Search Agency has found that performance-based marketing requires a tight alignment between the pre-click traffic drivers and post-click consumer experience. That’s where Landing Page Optimization services come into play.
Your brand’s conversion path might consist of a single landing page, a microsite, a shopping cart, or a registration form. In any case, Landing Page Optimization requires a blend of creativity and hard-core number crunching. Our team of web designers, copywriters, programmers, and data analysts have developed and optimized a wide range of landing pages, microsites, and full conversion paths for our clients. Our Landing Page Optimization specialists align ad creative and keywords with your SEM and display campaigns to provide a consistent brand experience and maximize conversions.
If you're ready to use Landing Page Optimization to deliver real results, contact us for your FREE audit today.