When most people think of online ads, their minds are drawn to the ads running down the right hand side of your search results page. But what about those colorful banners and product ads that seem to pop up in the middle of an article on your favorite blog or news source? Those eye-catching images with the alluring copy are actually called Display Advertising.
Images can be a powerful tool for advertisers. Combined with a call to action, a direct path to conversion, and specific targeting, Display Advertising can quickly become your most profitable advertising initiative.
Display Media Advertising is more than pretty pictures, catchy copy, and yes, pop-up ads. We manage our Display Advertising campaigns with just as many tightly managed metrics as their PPC counterparts. It’s important to recognize that Display Advertising is an influential, highly measurable, and often underutilized, direct response medium.
While Display has inherent brand building benefits, our primary success metrics lay within client conversions –sales, leads, registrations, downloads, etc.
Having implemented wide-reaching campaigns across many verticals, we understand the complicated and fragmented display marketplace. We have cultivated deep-rooted relationships with top-tier publishers and networks, which reflect our negotiating power in representing multiple advertisers.
Our in-house design and editing team specializes in multi-media, direct-response advertisements. Using in-house ad serving technology to serve the most effective messaging and creative for your audience, our Account Managers analyze daily data, making adjustments in real-time to maximize conversion opportunity and profitability.
If you're ready to work with Display Advertising experts, contact us for your FREE audit today.