How fast does your website convert visitors into customers?

Whether traffic is coming to your site from Paid, Social or Earned Media sources, users will undoubtedly end up on one, or many, of your landing pages. With all the different types of potential customers – those who visit your site for the first time, or repeat visitors; it doesn’t make sense to show all of them the same experience. Providing unique and customized experiences geared toward a specific audience is the core thinking and methodology behind Conversion Rate Optimization, or CRO. This could make all the difference between whether or not your website visitors convert into customers.

data driven conversions wordsearch

For most marketers, the primary goal of online marketing efforts is to drive traffic to a website, and get users to convert

We help you understand who your visitors are, and how to meet their specific needs once they reach your website

It’s great to use Paid Search, SEO, Display Advertising, and Social Media strategies to drive quality traffic to your website, but what happens once they arrive? In today’s competitive online landscape, it’s more important than ever to know your customer, and meet their specific needs. The Internet is limitless and has created fickle users who will easily navigate to the next site experience if they don’t find what they are looking for immediately. This is why ongoing optimization is necessary to the digital success of your brand. The Internet is an ever-changing environment that requires constant maintenance.

Fully Aligned

Through years of focusing on testing, best practices and optimizations geared toward client success, The Search Agency has found that performance-based marketing requires a tight alignment between the pre-click traffic drivers and post-click consumer experience. That’s where Conversion Rate Optimization services come into play.

Strategic

Your brand’s conversion path might consist of a single landing page, a microsite, a shopping cart, a registration form, or a fully customized funnel experience. In any case, Conversion Rate Optimization requires a blend of creativity, best practices, data analysis and strategy.

Are you focusing on Conversion Rate Optimization to keep visitors on your site and ultimately converting into customers?

Contact us for your FREE audit today

Our team of web designers, copywriters, programmers, data analysts, and account managers have developed and optimized a wide range of landing pages, microsites, and full conversion paths for our clients. Our Conversion Rate Optimization specialists align ad creative and keywords with your SEM and Display Advertising campaigns to provide a consistent brand experience and maximize conversions.

Our Recipe for CRO Success

Check out our White Papers and Case Studies to learn more about how we approach CRO

Are you ready to use Conversion Rate Optimization to deliver real results?