If you have ever been browsing the web and noticed that some of your favorite blogs and websites have advertisements in the sidebars, you might have wondered, “Why has my favorite obscure indie music blog sold out?” Don’t worry, it hasn’t. The blog owner just signed up with an Affiliate Marketing program.
Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place advertiser banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site. Advertisers invest in affiliate programs for lead generation, and, of course, sales.
Any advertiser can use an Affiliate Marketing program to generate traffic and conversions. However, if you’re a data-driven marketer looking to propel more profitable sales and leads, an Agency is the best route.
The Search Agency’s Affiliate Management services provide clients with a team of affiliate management experts skilled in establishing, managing and growing our client’s affiliate marketing channel through three key service offerings:
The “Strategy and Planning” service provides clients with the setup, project plan, network and program recommendations, and ongoing strategy iteration for the client’s affiliate program. Optimization delivers clients with the ongoing administration of the strategy plan through the acquisition, activation, and activity of affiliates in the program. Measurement & Analysis contributes resources that ensure the accuracy and integrity of calculating ROI for the affiliate program.
If you're ready to get started or ramp up your Affiliate Marketing, contact us for your FREE audit today.