Search Engine Marketing (SEM)
Search Engine Marketing (SEM) also known as pay-per-click (PPC) advertising is a performance marketer's dream. Through a simple query in any of the major search engines, your customers are raising their hand to indicate their interest in your product or service. You have a golden opportunity to deliver a targeted message and control every aspect of the ongoing customer interaction.
As an experienced online marketer, you know both the power and pitfalls of SEM. Your business has built out mature SEM campaigns and you understand the level of technology and strategic management required to be successful. You've tried running the campaigns in-house, hiring consultants, licensing a bid optimization platform, or even partnering with a search marketing firm.
But your paid search campaigns have reached a plateau. You have to invest more to achieve the same volume. Or you're trying to control costs, but end up losing share to your competitors.
This is the point when online marketers turn to The Search Agency. And since 2004, TSA has delivered measurable improvements on key business metrics.
TSA recently conducted an analysis of our historical performance and found that on average our SEM clients have increased total conversions by 190% and decreased average CPA by 49% year over year:
How does TSA consistently drive better results in some of the most competitive verticals and industries on the web? Data-driven optimization of the pre-click and post-click customer experience:
Aggressive optimization
Experienced account teams with an unwavering commitment to testing and finding new opportunities to improve every aspect of your account.
Business strategy
Proven methodologies for driving performance across the major online revenue models: ad-supported, lead generation, subscription, and e-commerce.
Account micro-management
SEM specialists bring multiple perspectives and expertise in every aspect of paid search management.
Keyword-level bid management
Proprietary bid optimization platform designed to maximize results on every keyword in your account.
Deep data integration
TSA's own pixel tracking and proven processes to incorporate data from client's back-end accounting systems enables optimization based on your key performance metrics.
Keyword optimization
Experienced SEM editors constantly expand keyword variations based on historical performance. This ensures only the keywords with the best chance to increase conversions are online.
Creative optimization
Titles and descriptions are constantly tested and optimized to improve upon conversion rates and click-through rates. This helps elements of Quality Scores, reduces costs and maximizes traffic and sales.
Conversion Path Optimization:
Consumer experience specialists and in-house design services to develop game-changing landing pages, conversion paths, and microsites. Specialists in A/B and multivariate testing analyze conversion rates to determine the most effective post-click experience for your target customers and increase total sales and revenue.
If you're ready to take your paid search campaign off "auto-pilot" and start driving maximum performance, contact us to learn more.
